If Felix Sturm wants to get back his World Championship in the super middleweight division by Fedor Chudinov on Saturday, the 20th February 2016, ZTE is quite forward, because the company supports Felix Sturm as an official partner. ZTE uses this opportunity to enter the sport sponsorship in Germany as well. So far, ZTE succeeded as sponsor several American NBA basketball teams.
ZTE would significantly expand its brand presence in Germany in the year 2016 and attract new target groups. The company will thus be increasingly active this year in Germany in sports sponsorship. The much-anticipated battle of Felix Sturm against world champion Chudinov offers the boxing fans the exclusive opportunity to learn about the new smartphones and wearables from ZTE arena Oberhausen.
For years, ZTE is active in sports sponsorship of the American National Basketball Association (NBA). The smartphone maker is the official sponsor of Smartphone of the Chicago Bulls and the Cleveland Cavaliers to superstar LeBron James. To further expand its presence in the American market, the company closed more sponsorship deals with the NBA team New York Knicks, Houston Rockets and Golden State Warriors in the United States’s fourth largest mobile phone maker ZTE.
Branding sponsor wall on the press conference and the entire boxing arena include on the one hand to the sponsorship package from ZTE. On the other hand, the corner of Felix Sturm in the ZTE-Blue will shine like also the triangular bands at the bottom of the ring. AO Wen, General Manager of ZTE Mobile Germany says: “we are looking forward to the fight. We hope that Felix Sturm can again take back the world title to Germany. For this, we keep our fingers crossed him of course. This event is very special, but also for us because it means the beginning of our involvement in sports sponsorship in Germany.”